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20.01.2013

Big benefits for your business

Big benefits for your business Why would setting up an instant payment station increase your stores sales volume? The reasons are plenty, so we will focus on the most important ones.
Impulsive shopping. When a customer enters a store to make a payment to a particular service provider, they automatically take note of the merchandise laid out in your store. If the merchandise appealing to impulsive shopping is laid out correctly, the customer is likely to buy something. And this leads to higher sales volume.
Last-minute shopping. We live in a fast-paced world, where people often forget to go through with their plans. Buying goods or produce in stores is one of the things people forget most often. This quality of the human psyche is advantageous for stores with payment terminals. Simply dropping by a store to fill up a cell phone account, the customer suddenly remembers their large shopping list. In most cases, they will opt to purchase the goods they need right in your store.
Polite shopping. Psychologists have noticed that many people who walk into a shop feel obliged to buy something. This stems from their innate shyness, politeness, and the desire not to appear poor. When such a person enters your store to fill up his cell phone account, they will certainly make some other purchase.
New customer. A store containing a payment kiosk becomes more appealing. If people need to fill up their cell phone balance and also buy produce, where would they go: payment kiosk first and a store after, or a store that also has an instant payment kiosk inside? Obviously, the second option is chosen in almost every case, because its faster and more convenient. This means that a store containing a payment terminal will be visited by people who used to do shopping in other places.
It shouldnt be forgotten that a payment terminal will also generate steady revenue to a shops owner. When alls said and done, a store that sets up a payment terminal inside may increase revenue by roughly 30%, making you more competitive.

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